Revision of 4 November 2026

Bestee Marketplace User Agreement

Effective Date: October 1, 2026

This Bestee Marketplace User Agreement (the “Agreement”) governs the use of the Bestee Marketplace and the purchase of Goods offered through the Bestee Marketplace.

This Agreement is entered into among:

DS Solution LLP, a legal entity established under the laws of the Republic of Kazakhstan and the owner and operator of the Bestee Marketplace (the “Marketplace Owner,” “Platform Operator,” “Site Owner,” or “Marketplace Administration”);

K-BEAUTY X Co., Ltd., a legal entity established under the laws of the Republic of Korea and the seller and merchant of Goods identified as sold by it through the Bestee Marketplace (the “Seller” or “Merchant”); and

the individual accessing or using the Bestee Marketplace and/or purchasing Goods through the Bestee Marketplace (the “User” or “Buyer”).

By accessing or using the Bestee Marketplace, registering an account, or placing an Order, the User acknowledges and agrees to this Agreement and the policies incorporated herein, subject to applicable mandatory law.

1

DEFINITIONS

1.1 Bestee Marketplace

“Bestee Marketplace” or “Marketplace” means the online marketplace accessible through www.bestee.kz, including its related web pages, functions, systems, services and digital infrastructure. The Bestee Marketplace is also available as a mobile application, available for download in the App Store and Google Play.

1.2 Marketplace Owner / Platform Operator

“Marketplace Owner,” “Platform Operator,” “Site Owner,” or “Marketplace Administration” means:

DS Solution LLP

BIN: 170740013812

Registered Address: 19/1, 12A Al-Farabi Avenue, Almaty, Republic of Kazakhstan

Actual Address: 5 Sagadat Nurmagambetov Street, Almaty, Republic of Kazakhstan

Director: Shin Dae Sob

Marketplace Customer Support: support@bestee.kz

Person responsible for the security of personal data and the confidentiality of information, as well as for compliance with the legislation of the Republic of Kazakhstan in the information sphere — Umar Shamilyevich Lalazov, First Deputy Director of DS Solution LLP

DS Solution LLP owns and operates the Bestee Marketplace and www.bestee.kz and provides the digital infrastructure, technical operation, maintenance and Marketplace functionality through which the Seller offers Goods to Buyers.

1.3 Seller / Merchant

“Seller” or “Merchant” means:

K-BEAUTY X Co., Ltd.

Business Registration Number: 483-88-03520

Mail Order Business Registration Number: 2026-Seoul Gangnam-05282

Chief Executive Officer: Seung-won Cha

Business Address: #2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea

Customer Service Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

Privacy Policy Manager: Hansol Kim

K-BEAUTY X Co., Ltd. offers and sells Goods directly from the Republic of Korea to Buyers through the Bestee Marketplace.

For Goods identified as being sold by K-BEAUTY X Co., Ltd., K-BEAUTY X Co., Ltd. is the contractual Seller and Merchant responsible for the sale of such Goods and for receiving the corresponding purchase payments through its contracted Payment Service Provider(s).

1.4 Buyer

“Buyer” means an individual who places an Order through the Bestee Marketplace for personal, family, household or other purposes unrelated to business activity.

1.5 User

“User” means any individual accessing or using the Bestee Marketplace, including a Buyer or visitor.

1.6 Goods

“Goods” means cosmetic products, beauty products, food supplements, beauty devices and other lawful products offered for sale through the Bestee Marketplace.

1.7 Order

“Order” means a request submitted by a Buyer through the Bestee Marketplace to purchase Goods offered by the Seller,

Unless otherwise permitted by applicable law or expressly stated on the Marketplace, an Order shall not exceed USD 200, including delivery charges.

1.8 Payment Service Provider

“Payment Service Provider” means a duly authorized payment gateway provider, acquiring bank, card company, electronic payment service provider or other payment institution engaged by the Seller to process payments for Goods.

1.9 Content

“Content” means texts, images, videos, product information, reviews, ratings, recommendations, offers, promotions, messages, comments and other information made available through the Bestee Marketplace.

1.10 Partners

“Partners” means legal entities or individuals, including service providers, influencers and bloggers, engaged for marketing, promotional, operational or other services relating to the Bestee Marketplace.

1.11 Applicable Law

“Applicable Law” means any mandatory law, regulation, governmental requirement or legally binding rule applicable to the relevant party, transaction, Goods, payment, Marketplace operation or Buyer.

2

ROLES OF DS SOLUTION LLP AND K-BEAUTY X CO., LTD.

2.1 Marketplace Operation

DS Solution LLP owns and operates the Bestee Marketplace and is responsible for the operation and administration of the digital platform within the scope of its role as Platform Operator.

2.2 Sale of Goods

Unless otherwise expressly identified on the relevant product page, Goods offered through the Bestee Marketplace are sold by K-BEAUTY X Co., Ltd.

K-BEAUTY X Co., Ltd. sells such Goods from the Republic of Korea to Buyers and acts as the Seller and Merchant for those transactions.

2.3 Separation of Roles

DS Solution LLP and K-BEAUTY X Co., Ltd. perform separate functions in connection with the Bestee Marketplace.

DS Solution LLP operates the Marketplace.

K-BEAUTY X Co., Ltd. sells the Goods identified as sold by it.

Ownership or operation of the Bestee Marketplace by DS Solution LLP does not by itself make DS Solution LLP the seller or merchant of Goods sold by K-BEAUTY X Co., Ltd.

Likewise, K-BEAUTY X Co., Ltd.'s status as Seller and Merchant does not give K-BEAUTY X Co., Ltd. ownership of the Bestee Marketplace, its domain name, software or digital infrastructure.

2.4 Seller Identification

The identity of the manufacturer of the Goods shall be disclosed to the Buyer on the Marketplace, relevant product page, checkout page, Order confirmation or another appropriate location before completion of the purchase.

3

USE OF THE BESTEE MARKETPLACE

3.1 Eligibility

Users may use the Bestee Marketplace subject to this Agreement and Applicable Law.

Where a minimum age or legal capacity is required to enter into a binding purchase agreement, the User represents that such requirement is satisfied.

3.2 Registration

To make purchases and use the active features of the Marketplace (other than simple browsing), Users must register on the Marketplace (create an account / Personal Account).

Users shall provide accurate, complete and current information reasonably required for registration, ordering, delivery, customer service and legal compliance.

3.3 Account Security

Users are responsible for protecting their account credentials and authentication information.

Users shall not knowingly permit unauthorized persons to access their accounts.

3.4 Prohibited Activities

Users shall not:

(a) interfere with or disrupt the Marketplace;

(b) attempt unauthorized access to accounts or restricted systems;

(c) unlawfully collect or copy information through automated means;

(d) engage in fraud, payment abuse or identity theft;

(e) upload unlawful or infringing Content;

(f) interfere with the rights of other Users, the Marketplace Owner, Seller or third parties; or

(g) use the Marketplace in violation of Applicable Law.

3.5 Account Restrictions

The Marketplace Owner may reasonably restrict, suspend or block an account where there are reasonable grounds to suspect fraud, unlawful conduct, security threats, misuse of the Marketplace or material violation of this Agreement.

4

PRODUCT INFORMATION

4.1 Product Listings

The Seller shall use reasonable efforts to provide materially accurate information regarding Goods offered by it, including descriptions, prices and other information required by Applicable Law.

4.2 Images

Product images are provided for identification and informational purposes. Minor variations in packaging, labeling or appearance may occur where they do not materially change the Goods purchased and where permitted by Applicable Law.

4.3 Availability

Product availability may change.

Placement of an Order does not guarantee availability until the Order is accepted by the Seller.

5

FORMATION OF SALES CONTRACT

5.1 Offer of Goods

Product listings displayed on the Bestee Marketplace constitute invitations to Buyers to submit Orders unless Applicable Law provides otherwise.

5.2 Submission of Order

By submitting an Order, the Buyer requests to purchase the selected Goods from K-BEAUTY X Co., Ltd.

5.3 Review and Correction

Before final submission, the Buyer shall be given a reasonable opportunity to review and correct the Order where required by Applicable Law.

5.4 Order Confirmation

Upon receipt of an Order, the Buyer shall be provided with electronic confirmation that the Order has been received.

5.5 Acceptance

A sales contract between the Buyer and K-BEAUTY X Co., Ltd. is formed when the Order is accepted by the Seller and the Buyer receives confirmation of such acceptance, subject to Applicable Law.

5.6 Unavailable Goods

If Goods become unavailable after payment, the Seller shall notify the Buyer without unreasonable delay and arrange a refund or other appropriate remedy in accordance with Applicable Law.

6

TERMS OF SALE

6.1 Contracting Parties

For Goods identified as sold by K-BEAUTY X Co., Ltd., the sales contract is entered into between:

K-BEAUTY X Co., Ltd. — Seller

and

the Buyer — Purchaser.

DS Solution LLP provides the Marketplace through which the transaction is facilitated but does not become the Seller solely by operating the Marketplace.

6.2 Seller Information

The Seller is:

K-BEAUTY X Co., Ltd.

Business Registration Number: 483-88-03520

Mail Order Business Registration Number: 2026-Seoul Gangnam-05282

Chief Executive Officer: Seung-won Cha

Business Address: #2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea

Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

6.3 Contract Information

Before submitting an Order, the Buyer shall be provided, on the Product page, in the relevant sections of this Agreement, in the publicly available sections of the Marketplace home page and/or when placing the Order, with the material transaction information required by Applicable Law, including, as applicable:

(a) Seller identity;

(b) material characteristics of the Goods;

(c) price;

(d) payment method;

(e) applicable delivery charges;

(f) delivery or supply method;

(g) cancellation, withdrawal, return and refund conditions; and

(h) customer service information.

7

PRICES AND PAYMENT

7.1 Product Prices

The price applicable to an Order shall be the price displayed to the Buyer before the Order is submitted.

Applicable delivery charges and other charges known at the time of purchase, including the cost of delivery, shall be disclosed before payment.

7.2 Seller as Payment Recipient

Payments made for Goods sold by K-BEAUTY X Co., Ltd. constitute payments to K-BEAUTY X Co., Ltd. as Seller and Merchant.

K-BEAUTY X Co., Ltd. is entitled to receive and settle payments arising from its sale of Goods through the Bestee Marketplace.

7.3 Payment Processing

K-BEAUTY X Co., Ltd. may engage one or more duly authorized Payment Service Providers located in the Republic of Korea or another jurisdiction to process payments.

Payments may therefore be processed through payment systems contracted by K-BEAUTY X Co., Ltd.

7.4 Merchant Identification

The name K-BEAUTY X Co., Ltd., or an approved merchant descriptor associated with K-BEAUTY X Co., Ltd., may appear on the Buyer's payment statement, card statement, payment confirmation or other payment record.

7.5 Role of DS Solution LLP in Payment

DS Solution LLP provides the digital Marketplace through which the Buyer may initiate a purchase.

DS Solution LLP does not act as the Seller or Merchant of Goods sold by K-BEAUTY X Co., Ltd., and payment for such Goods is received by or on behalf of K-BEAUTY X Co., Ltd.

7.6 Payment Authorization

An Order may be rejected or cancelled if:

(a) payment authorization fails;

(b) payment information is materially incorrect;

(c) fraud or unauthorized payment is reasonably suspected;

(d) the transaction violates Applicable Law; or

(e) the relevant Payment Service Provider declines or restricts the transaction.

7.7 Currency

The applicable payment currency shall be displayed before completion of payment.

Where currency conversion is required, the Buyer's card issuer, bank or Payment Service Provider may apply its own exchange rate and fees.

8

SHIPPING AND DELIVERY

8.1 Shipping Origin

Goods sold by K-BEAUTY X Co., Ltd. are sold from and shipped from the Republic of Korea.

8.2 Shipping Information

The available delivery method, estimated delivery period and applicable delivery charges shall be displayed on the Marketplace or during checkout before payment.

Estimated delivery period: five (5) days to Almaty and up to ten (10) days to the Buyer.

8.3 Buyer Information

The Buyer shall provide accurate and complete information required for delivery, including recipient name, address, telephone number and information reasonably required for international delivery or customs clearance.

8.4 Dispatch

The Seller shall take the measures necessary for shipment and fulfillment within the period disclosed to the Buyer and any mandatory period required by Applicable Law.

8.5 Tracking

Available tracking or shipment information may be provided through the Marketplace, email, text message or another appropriate electronic method.

8.6 Delivery Delays

International delivery may be affected by customs procedures, transportation disruptions, carrier operations, governmental measures, force majeure or other circumstances outside the Seller's reasonable control.

Where required by Applicable Law, the Buyer shall be informed of material delays.

9

CUSTOMS, TAXES AND IMPORT REQUIREMENTS

9.1 Cross-Border Transactions

Goods purchased through Bestee may be subject to customs clearance, import restrictions, VAT, customs duties, taxes, fees or other governmental requirements in the destination country.

9.2 Disclosure

Responsibility for charges payable by the Buyer shall be disclosed before purchase where required by Applicable Law.

9.3 Compliance

Nothing in this Agreement shall be interpreted as excluding, avoiding, concealing, reducing or mischaracterizing any tax, customs or regulatory obligation imposed by Applicable Law.

10

CANCELLATION BEFORE SHIPMENT

10.1 Cancellation Request

A Buyer may request cancellation of an Order before shipment through the customer service channels provided by Bestee or K-BEAUTY X Co., Ltd.

10.2 Unshipped Orders

If the Order has not yet been dispatched and cancellation is legally and operationally available, the Seller shall cancel the Order and arrange the applicable refund.

11

RIGHT OF CANCELLATION OF THE ORDER, REFUSAL OF THE ORDER AND REFUSAL OF THE GOODS

11.1 Statutory Rights

Nothing in this Agreement limits the mandatory rights of the Buyer to cancellation of the Order or refusal of the Order or of the Goods granted to the Buyer under Applicable Law.

11.2 Terms and Procedure for Cancellation of the Order, Refusal of the Order and Refusal of the Goods

The terms and procedure for cancellation of the Order, refusal of the Order and refusal of the Goods are governed by Appendix No. 7 to this Agreement.

11.3 Extended Statutory Rights

Where Goods materially differ from their description, advertising or agreed contractual terms, the Buyer may exercise the rights available under Applicable Law.

Subject to the requirements of Korean consumer law, the relevant right may be exercised within the statutory period, including, where applicable:

(a) three (3) months from the date the Goods were supplied; or

(b) thirty (30) days from the date the Buyer knew or could reasonably have known of the non-conformity,

subject to the conditions of Applicable Law.

12

RIGHT OF RETURN OF THE GOODS

12.1 Legally Permitted Restrictions

To the extent permitted by Applicable Law, return of the Goods is restricted/impossible in the cases established by Applicable Law.

12.2. Terms and Procedure for Return of the Goods

The terms and procedure for return of the Goods are set out in Appendix No. 7 to this Agreement.

12.3 Advance Disclosure

Where Applicable Law requires advance disclosure of a restriction, such restriction shall be clearly displayed before purchase.

12.4 Defective Goods

No return restriction shall be used to deny statutory remedies for defective, damaged, incorrectly supplied or materially non-conforming Goods.

13

COSMETICS, SUPPLEMENTS AND HYGIENE-SENSITIVE GOODS

13.1 Product Characteristics

Certain Goods offered through Bestee may include cosmetics, food supplements, personal-care products or other hygiene-sensitive Goods.

13.2 Opened or Used Products

Where permitted by Applicable Law, change-of-mind returns may be restricted after a seal has been broken or after Goods have been used or consumed where such use materially reduces the value of the Goods or where a lawful hygiene or safety exception applies.

13.3 Statutory Remedies

Such restrictions do not apply where Goods are defective, damaged, incorrectly supplied or otherwise subject to a non-waivable statutory remedy.

14

DEFECTIVE, DAMAGED OR INCORRECT GOODS

14.1 Buyer Claims

If the Buyer receives Goods that are materially defective, damaged, different from those ordered, missing material components or otherwise non-conforming, the Buyer should contact K-BEAUTY X Co., Ltd. without unreasonable delay.

14.2 Supporting Information

The Seller may reasonably request:

(a) Order number;

(b) Buyer name;

(c) photographs or video showing the issue;

(d) packaging information; and

(e) other information reasonably necessary to verify and resolve the claim.

14.3 Remedies

Depending on the circumstances and Applicable Law, the remedy may include replacement, exchange, refund or another legally appropriate remedy.

15

RETURN SHIPPING COSTS

15.1 Change-of-Mind Returns

Where a Buyer exercises an ordinary change-of-mind withdrawal right, return shipping costs may be borne by the Buyer to the extent permitted by Applicable Law.

15.2 Seller-Attributable Returns

Where Goods are returned because they are defective, damaged, incorrectly supplied or materially inconsistent with their description or contract, return costs shall be allocated in accordance with Applicable Law.

15.3 No Improper Penalty

No additional penalty shall be imposed merely because a Buyer lawfully exercises a statutory withdrawal right.

16

REFUNDS

16.1 Refund Method

Refunds shall ordinarily be made using the original payment method where reasonably practicable.

16.2 Refund Timing

Legally required refunds shall be processed within the period required by Applicable Law.

Where mandatory Korean consumer law applies, K-BEAUTY X Co., Ltd. shall process refunds within the applicable statutory period, including the applicable period following receipt of returned Goods where required by law.

16.3 Payment Cancellation

Where payment was made through a credit card, debit card, electronic payment method or another Payment Service Provider, K-BEAUTY X Co., Ltd. shall request the relevant Payment Service Provider to cancel, reverse, suspend or refund the transaction where required by Applicable Law.

16.4 Processing by Financial Institutions

The time at which the refunded amount becomes visible in the Buyer's account may additionally depend on the Buyer's bank, card issuer or Payment Service Provider.

17

EXCHANGES

17.1 Availability

Where operationally available, the Seller may offer an exchange instead of a refund.

17.2 Statutory Refund Rights

A Buyer shall not be required to accept an exchange where Applicable Law entitles the Buyer to a refund.

17.3 Unavailable Replacement

If the requested replacement is unavailable, the Seller may provide a refund or another remedy agreed with the Buyer and permitted by Applicable Law.

18

PAYMENT DISPUTES AND CHARGEBACKS

18.1 Merchant Responsibility

K-BEAUTY X Co., Ltd. is the Seller and Merchant responsible for payments for Goods identified as sold by it through Bestee.

18.2 Payment Cancellation

Refunds and payment cancellations for such transactions shall be processed by or on behalf of K-BEAUTY X Co., Ltd. through its contracted Payment Service Provider(s).

18.3 Payment Disputes

Buyers are encouraged to contact K-BEAUTY X Co., Ltd. at contact@k-beautyx.com regarding payment disputes so that the matter may be investigated and resolved promptly.

18.4 Buyer Rights

Nothing in this Agreement restricts any non-waivable statutory or contractual right that a Buyer may have through a card issuer, bank or Payment Service Provider.

19

CUSTOMER SERVICE AND COMPLAINTS

19.1 Marketplace Matters

Questions or complaints concerning:

(a) account functionality;

(b) Marketplace access;

(c) technical operation; or

(d) other Marketplace-level functionality

may be submitted to:

DS Solution LLP

Email: support@bestee.kz

19.2 Purchase Matters

Questions or complaints concerning:

(a) Goods;

(b) Orders;

(c) payments;

(d) shipment;

(e) cancellation;

(f) returns;

(g) exchanges; or

(h) refunds

may be submitted to:

K-BEAUTY X Co., Ltd.

Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

19.3 Cooperation

Where K-BEAUTY X Co., Ltd. is the Seller, Seller-level decisions concerning Goods, payment, cancellation, return or refund shall be handled or authorized by K-BEAUTY X Co., Ltd.

20

RETURN PROCEDURE

To submit a request for cancellation, return of the Goods, exchange of the Goods or refund, the Buyer should act in accordance with the provisions of Appendix No. 7 to this Agreement.

The Buyer should not send Goods to an address without first confirming the applicable return instructions, particularly for international Orders.

The return authorization process shall not be used to obstruct or unreasonably delay a mandatory statutory right.

21

PERSONAL DATA AND PRIVACY

21.1 General

Personal data shall be collected, processed, stored, transferred and protected in accordance with the separately published Privacy and Personal Data Protection Policy and Applicable Law (Appendix No. 4 to this Agreement).

21.2 Information Exchange

Where information must be transferred between DS Solution LLP and K-BEAUTY X Co., Ltd. for processing an Order, delivery, payment, customer support, refund, fraud prevention or legal compliance, such transfer shall be conducted in accordance with Applicable Law.

21.3 Payment Information

Payment information may be collected or processed directly by the relevant Payment Service Provider.

Neither DS Solution LLP nor K-BEAUTY X Co., Ltd. shall be deemed to retain card information that is collected and retained exclusively by an independent Payment Service Provider.

21.4 Cross-Border Data

Where personal data is transferred between Kazakhstan and the Republic of Korea or another jurisdiction, such transfer shall be made in accordance with the applicable data protection requirements.

21.5 Privacy Contacts

The Privacy and Personal Data Protection Policy shall identify the relevant entities, processing purposes, categories of data, recipients, retention periods, cross-border transfers, User rights and applicable privacy contacts.

For K-BEAUTY X Co., Ltd.:

Privacy Policy Manager: Hansol Kim

For DS Solution LLP:

Person responsible for personal data: Irlen Turlykhanov

21.6 Consent

Any person who accepts this Agreement gives consent, among other things, to everything set out in this Section 21.

Where the legislation of the Republic of Kazakhstan establishes stricter or broader methods of personal data protection, longer retention periods, or broader regulation of control over User reviews and content moderation, the requirements of the legislation of the Republic of Kazakhstan shall apply.

22

RECORD RETENTION

Transaction and consumer records shall be retained to the extent required by Applicable Law.

Where Korean electronic-commerce record-retention requirements apply, relevant records shall be retained for the applicable statutory periods, including:

(a) records relating to advertising and representations — 6 months;

(b) records relating to contracts and withdrawal/cancellation — 5 years;

(c) records relating to payment and supply of Goods — 5 years; and

(d) records relating to consumer complaints and dispute resolution — 3 years.

Personal data contained in such records shall be processed in accordance with Applicable Law and the Privacy and Personal Data Protection Policy.

Where the legislation of the Republic of Kazakhstan establishes stricter or broader methods of personal data protection, longer retention periods, or broader regulation of control over User reviews and content moderation, the requirements of the legislation of the Republic of Kazakhstan shall apply.

23

REVIEWS, RATINGS AND QUESTIONS

23.1 User Reviews

Registered Buyers may submit reviews, ratings or questions concerning Goods where such functionality is provided.

23.2 Content Requirements

Reviews, ratings, questions and other User Content must:

(a) relate to the Goods or actual purchase/use experience;

(b) not unlawfully disclose personal, confidential or protected information;

(c) not contain unlawful, defamatory, threatening or infringing Content;

(d) not contain unauthorized advertising, solicitation or spam; and

(e) comply with Applicable Law and Marketplace rules.

23.3 Moderation

The Marketplace Owner may moderate, restrict or remove User Content where reasonably necessary for legal compliance, Marketplace security, fraud prevention or Marketplace integrity.

23.4 Detailed Rules

Additional rules concerning reviews, ratings and questions may be established in Appendix No. 2 — Terms for Posting Reviews, Ratings and Questions, and Appendix No. 3 — Moderation and Control of Content.

Where the legislation of the Republic of Kazakhstan establishes stricter or broader methods of personal data protection, longer retention periods, or broader regulation of control over User reviews and content moderation, the requirements of the legislation of the Republic of Kazakhstan shall apply.

24

CONTENT MODERATION AND CONTROL

DS Solution LLP may operate systems for monitoring, moderating, restricting or removing Content made available through the Marketplace.

Content may be restricted or removed where it:

(a) violates Applicable Law;

(b) infringes intellectual property or other rights;

(c) contains unlawful personal information;

(d) is fraudulent or misleading;

(e) threatens Marketplace security;

(f) constitutes unauthorized commercial solicitation; or

(g) materially violates this Agreement.

Additional moderation procedures may be provided in Appendix No. 3 — Moderation and Control of Content.

Where the legislation of the Republic of Kazakhstan establishes stricter or broader methods of personal data protection, longer retention periods, or broader regulation of control over User reviews and content moderation, the requirements of the legislation of the Republic of Kazakhstan shall apply.

25

INTELLECTUAL PROPERTY

25.1 Marketplace Intellectual Property

The Bestee Marketplace, its software, design, platform infrastructure and Marketplace-owned materials are owned by or licensed to DS Solution LLP unless otherwise indicated.

25.2 Product Intellectual Property

Product trademarks, product images, descriptions and Seller-provided materials remain the property of K-BEAUTY X Co., Ltd., the applicable brand owner, supplier or other lawful rights holder, as applicable.

25.3 No Transfer

Nothing in this Agreement transfers ownership of intellectual property between DS Solution LLP and K-BEAUTY X Co., Ltd.

25.4 Unauthorized Use

Unauthorized reproduction, distribution, modification or commercial use of protected Marketplace or product Content is prohibited to the extent provided by Applicable Law.

26

RECOMMENDER SYSTEM

The Bestee Marketplace may use automated technologies to select, rank or display Goods or Content potentially relevant to Users.

Where required by Applicable Law, Bestee shall provide information concerning the principal parameters used by the recommender system and any legally required preference-management or non-profiling options.

Additional information may be provided in Appendix No. 5 — Parameters Used in the Recommender System.

27

USE OF ARTIFICIAL INTELLIGENCE

The Bestee Marketplace may use artificial intelligence or automated technologies for functions disclosed to Users.

Where AI is used solely for functions unrelated to User profiling or material transaction decisions, the applicable policy should accurately describe such limitation.

If AI is used for recommendations, customer support, profiling, pricing, product descriptions or other functions materially affecting Users or Buyers, the relevant policy and Privacy Policy shall be updated where required by Applicable Law.

Additional terms may be provided in Appendix No. 6 — User Agreement on the Use of AI.

28

PAYMENT SECURITY AND FRAUD PREVENTION

The Marketplace Owner, Seller and Payment Service Providers may implement reasonable security and fraud-prevention procedures.

An Order, payment or account may be suspended, rejected or reviewed where there are reasonable grounds to suspect:

(a) unauthorized payment;

(b) identity theft;

(c) fraudulent conduct;

(d) misuse of promotions;

(e) sanctions or other legal restrictions; or

(f) other unlawful activity.

Additional verification may be requested where reasonably necessary and permitted by Applicable Law.

29

RESPONSIBILITIES OF DS SOLUTION LLP

Within the scope of its role as Marketplace Owner and Platform Operator, DS Solution LLP is responsible, as applicable, for:

(a) operation and maintenance of Marketplace infrastructure;

(b) administration of User accounts;

(c) Marketplace functionality;

(d) technical support;

(e) Marketplace Content moderation;

(f) Marketplace privacy functions under its control;

(g) Marketplace security functions under its control.

DS Solution LLP is not responsible for obligations attributable solely to K-BEAUTY X Co., Ltd. in its capacity as Seller.

30

RESPONSIBILITIES OF K-BEAUTY X CO., LTD.

Within the scope required by Applicable Law and these Terms, K-BEAUTY X Co., Ltd. is responsible for:

(a) lawful offer and sale of Goods identified as sold by it;

(b) material product information supplied by it;

(c) acceptance and fulfillment of Orders;

(d) receiving payment for its sales;

(e) arranging shipment or fulfillment;

(f) Seller-level cancellation, return, exchange and refund decisions;

(g) product-related customer claims;

(h) compliance with laws applicable to its role as Seller and Merchant; and

(i) cooperation with Payment Service Providers concerning transactions for its Goods.

31

LIMITATION OF LIABILITY

31.1 Mandatory Liability

Nothing in this Agreement excludes or limits liability that cannot lawfully be excluded or limited under Applicable Law.

31.2 Platform-Related Matters

DS Solution LLP shall not be liable for failures attributable solely to the Seller, Payment Service Provider, carrier or another independent third party where such failure is outside DS Solution LLP's reasonable control.

31.3 Seller-Related Matters

K-BEAUTY X Co., Ltd. shall not be liable for failures attributable solely to the technical operation of the Bestee Marketplace where such failure is outside the Seller's reasonable control, except where Applicable Law provides otherwise.

31.4 Third-Party Services

Neither DS Solution LLP nor K-BEAUTY X Co., Ltd. shall be responsible for delays or failures solely caused by independent banks, card issuers, Payment Service Providers, telecommunications providers, customs authorities or carriers, except to the extent responsibility is imposed by Applicable Law.

32

FORCE MAJEURE

A party shall not be liable for failure or delay in performance caused by circumstances beyond its reasonable control, including natural disasters, war, civil disturbance, governmental restrictions, widespread telecommunications failures, transportation disruption or other comparable events, to the extent permitted by Applicable Law.

This provision shall not exclude obligations that cannot lawfully be excluded.

33

GOVERNING LAW AND MANDATORY CONSUMER RIGHTS

33.1 Marketplace Operation

The operation and use of the Bestee Marketplace by DS Solution LLP shall be governed by the laws of the Republic of Kazakhstan to the extent applicable to DS Solution LLP as Marketplace Owner and Platform Operator.

33.2 Seller and Payment

The sale of Goods by K-BEAUTY X Co., Ltd. and the processing of payments through payment services contracted by K-BEAUTY X Co., Ltd. shall additionally be subject to laws and regulatory requirements applicable to K-BEAUTY X Co., Ltd. as a company established in the Republic of Korea.

33.3 Mandatory Consumer Rights

Nothing in this Agreement shall deprive a Buyer of mandatory consumer rights applicable to the transaction under laws that cannot lawfully be excluded by agreement.

34

DISPUTE RESOLUTION

34.1 Initial Resolution

Users are encouraged to contact the relevant customer service channel before commencing formal proceedings so that complaints may be investigated and, where possible, resolved.

34.2 Marketplace Disputes

Disputes concerning Marketplace operation attributable to DS Solution LLP shall be handled in accordance with Applicable Law and the dispute-resolution rules applicable to DS Solution LLP.

34.3 Sales Disputes

Disputes concerning Goods sold by K-BEAUTY X Co., Ltd., payments received by it, or Seller-level cancellation, return or refund obligations shall be handled in accordance with Applicable Law applicable to the relevant transaction.

34.4 Mandatory Jurisdiction

Nothing in this Agreement prevents a Buyer from exercising a mandatory right to seek judicial, administrative or other legally available consumer protection.

35

AMENDMENTS

35.1 Marketplace Terms

The Marketplace Owner may amend provisions concerning operation and use of the Bestee Marketplace where reasonably necessary. Amendments may be made both to this Agreement and to its Appendices and do not require any separate consent of the User other than the consent given upon acceptance of this Agreement.

35.2 Seller-Related Terms

Provisions materially affecting the Seller's sale of Goods, payment, cancellation, return, refund or other Buyer rights relating to a purchase shall be amended in coordination with the Seller where the amendment concerns the Seller's obligations. Such amendments do not require any separate consent of the User other than the consent given upon acceptance of this Agreement.

35.3 Notice

Amendments shall take effect upon publication or on a later date specified in the amended terms, subject to any mandatory notice requirement.

35.4 Existing Orders

Changes shall not retroactively deprive Buyers of rights arising from Orders already accepted unless permitted by Applicable Law.

36

SUSPENSION AND TERMINATION

The Marketplace Owner may suspend or terminate a User's access where the User materially breaches this Agreement, engages in fraudulent or unlawful conduct, threatens Marketplace security or where suspension is required by a competent authority and/or in other cases required under Applicable Law.

Termination or suspension of a User's Marketplace account shall not extinguish rights and obligations arising from Orders accepted before termination or suspension.

Pending payment, delivery, cancellation, refund or dispute matters concerning accepted Orders shall continue to be handled in accordance with the applicable terms and Applicable Law.

37

MISCELLANEOUS

37.1 Severability

If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall remain effective to the extent permitted by Applicable Law.

37.2 No Waiver

Failure by a party to enforce a provision shall not constitute a waiver of its right to enforce that provision later.

37.3 Electronic Communications

Electronic records, confirmations and notices may be used in connection with Orders and Marketplace activities to the extent permitted by Applicable Law.

37.4 Mandatory Law

If any provision of this Agreement conflicts with a mandatory provision of Applicable Law, the mandatory provision shall prevail to the extent of the conflict.

38

MARKETPLACE AND SELLER INFORMATION

38.1 Marketplace Owner / Platform Operator

DS Solution LLP

BIN: 170740013812

Registered Address: 19/1, 12A Al-Farabi Avenue, Almaty, Republic of Kazakhstan

Actual Address: 5 Sagadat Nurmagambetov Street, Almaty, Republic of Kazakhstan

Director: Shin Dae Sob

Marketplace Customer Support:

DS Solution LLP is the owner and operator of the Bestee Marketplace and www.bestee.kz and provides the digital infrastructure and Marketplace services through which the Seller offers Goods to Buyers.

38.2 Seller / Merchant

K-BEAUTY X Co., Ltd.

Business Registration Number: 483-88-03520

Mail Order Business Registration Number: 2026-Seoul Gangnam-05282

Chief Executive Officer: Seung-won Cha

Business Address: #2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea

Customer Service Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

Privacy Policy Manager: Hansol Kim

K-BEAUTY X Co., Ltd. is the Seller and Merchant of Goods identified as sold by K-BEAUTY X Co., Ltd. through the Bestee Marketplace.

K-BEAUTY X Co., Ltd. sells such Goods from the Republic of Korea, enters into the sales contract with the Buyer, receives payment for the sale of such Goods through its contracted Payment Service Provider(s), and is responsible for Seller-level Order fulfillment, cancellation, return and refund obligations in accordance with this Agreement and Applicable Law.

39

APPENDICES AND INCORPORATED POLICIES

The following policies form an integral part of this Agreement where applicable:

Appendix No. 1 — Procedure for Users to Submit Claims / Requests

Appendix No. 2 — Terms for Posting Reviews, Ratings and Questions

Appendix No. 3 — Moderation and Control of Content

Appendix No. 4 — Privacy and Personal Data Protection Policy

Appendix No. 5 — Parameters Used in the Recommender System

Appendix No. 6 — User Agreement on the Use of AI

Appendix No. 7 — Shipping, Cancellation, Return and Refund Policy

40

ACCEPTANCE OF THE AGREEMENT

This Agreement, together with all its Appendices, shall be deemed accepted by the User in full, without any exceptions, and signed by the User by ticking the box (checkmark) confirming consent to the terms of this Agreement upon registration on the Bestee Marketplace (online platform) and/or when placing an Order.

Appendix No. 1

PROCEDURE FOR USERS TO SUBMIT CLAIMS / REQUESTS

1. Scope

This Appendix establishes the procedure through which Users may submit claims, requests, complaints or inquiries relating to the Bestee Marketplace or Goods purchased through it.

2. Marketplace Requests

Requests concerning Marketplace access, User accounts, technical functionality or Marketplace operation may be submitted to:

DS Solution LLP

Email: support@bestee.kz

3. Seller Requests

Requests concerning Goods, Orders, payment, shipment, cancellation, return, exchange or refund may be submitted to:

K-BEAUTY X Co., Ltd.

Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

4. Required Information

A User should provide information reasonably necessary to identify and resolve the matter, including, where applicable:

(a) name;

(b) contact information;

(c) Order number;

(d) description of the issue; and

(e) supporting documentation or photographs.

5. Handling

Claims and requests shall be reviewed and handled within a reasonable period and within any mandatory period required by Applicable Law.

Where a request is submitted to the wrong party, DS Solution LLP and K-BEAUTY X Co., Ltd. may lawfully forward or coordinate the request to the extent necessary for resolution.

Appendix No. 2

Terms for Posting Reviews and Ratings of Goods

The "Bestee" marketplace provides a feature for reviews, questions and ratings (hereinafter, reviews/questions) by Users, which operates on the following terms:

  1. Only a registered User may leave reviews/questions.
  2. The User understands and agrees that, when publishing a review, the User personally, by his/her own actions, makes his/her nickname (name) (in the form in which it is specified in the Personal Account at the time the review is published) and the information contained in the reviews available to an unlimited number of persons for the purpose of displaying the reviews.
  3. The User may leave only one review/question at a time, with the option to supplement, change or delete it.
  4. Reviews/questions are published after they have been checked. The checking period is up to one business day.
  5. Reviews/questions whose content meets the following requirements are subject to publication:
  • reviews/questions whose content relates to the subject matter of the operation of the "Bestee" marketplace;
  • reviews/questions that do not contain confidential information, including personal data of Users and/or third parties, including photographs and/or video recordings showing the faces of such persons;
  • reviews/questions that do not contain obscene language or statements of an offensive or defamatory nature, including photographs and images that are unacceptable for publication from an ethical point of view;
  • reviews/questions and comments that do not contain other information prohibited or restricted from dissemination by applicable law and/or this Agreement.
  1. The "Bestee" marketplace reserves the right to delete a published review/question at any time without giving reasons and without prior notice to the User.
  2. The User agrees that the messages, reviews, questions and materials posted by the User may be used in advertising or marketing materials placed on the "Bestee" marketplace (online platform), as well as in other services and applications, either with an indication of the author of the message and/or material (in which case the User's nickname (name), if it is specified in the Personal Account, will be indicated as the author's name) or without it, without the obligation to provide reports on the use of such messages and materials, without the need to obtain the User's special permission and without payment of author's remuneration, throughout the world without limitation of term, with the right to grant the said rights to use such messages and materials to third parties.
  3. The User shall be solely responsible for compliance with the terms for posting reviews/questions, as well as for their compliance with applicable law, including the requirements for the protection of confidential information and personal data. The User shall compensate any losses incurred by any third parties entitled to such compensation as a result of the posting of reviews/questions in violation of these terms and the requirements of applicable law.
  4. The User is prohibited from posting on the "Bestee" marketplace, in reviews, comments, "questions and answers" sections, chats, messages or any other forms of user content, for a purpose not related to the exercise of the User's rights and obligations:
  • links (including hidden links) to third-party internet resources, websites, applications, messengers or social networks;
  • email addresses, telephone numbers, messenger IDs, geolocation information, logins to third-party services, other confidential data of the User and third parties, including personal data;
  • offers to sell, buy or transfer Goods bypassing the "Bestee" marketplace, or any mentions of the possibility of such transactions;
  • advertising or promotional materials of third parties, brands, platforms or services not related to the operation of the "Bestee" marketplace;
  • using insults, obscene language and/or threatening behaviour/messages;
  • other information that violates this User Agreement, the rules of the "Bestee" marketplace, applicable law and/or misleads other Users.
  1. The "Bestee" marketplace reserves the right to restrict the functionality of the "Bestee" marketplace, and to moderate, delete or block any user content that violates the said rules or creates a risk to the security and good-faith operation of the "Bestee" marketplace.

Appendix No. 3

CONTENT MODERATION AND CONTROL

  1. Unlawful content includes: calls for, propaganda of or agitation for the violent change of the constitutional order, violation of the integrity of the Republic of Kazakhstan and/or the Republic of South Korea, undermining of state security, war, social, racial, national, religious, class and clan superiority, the cult of cruelty and violence, suicide, non-traditional sexual orientation, paedophilia, pornography, narcotic drugs, psychotropic substances, their analogues and precursors, ideas of separatism, fraud, information that contributes to the violation of interethnic and interfaith harmony, as well as statements that call into question the statehood and territorial integrity of the Republic of Kazakhstan and/or the Republic of South Korea, information disclosing state secrets or other secrets protected by law, and other information prohibited by the laws of the Republic of Kazakhstan and/or the Republic of South Korea.
  2. The "Bestee" Marketplace Owner carries out content moderation and control over its substance by means not prohibited by the legislation of the Republic of Kazakhstan, and, among other things, has the right:
  • subject to agreement with the Seller, to amend, edit, add, supplement, exclude or delete any provisions (in whole or in part) of the User Agreement. In this case, the new version of the Agreement shall enter into force from the moment of its publication, unless otherwise provided by the new version of the Agreement. Furthermore, the "Bestee" marketplace is not obliged to notify the User of amendments and additions to this Agreement. No new acceptance is required;
  • without giving reasons, to block and/or delete the User's Account (Personal Account), and to prohibit access using any Account to the pages of the Site, including in the event of the User's violation of the terms of this Agreement;
  • to send Users information messages in a manner chosen at its own discretion, provided that the User's consent has been obtained to receive information messages in the form of letters to the email address and/or SMS messages to the mobile telephone subscriber number and/or messages to the Personal Account. The User may opt out of receiving messages by sending a message to the email address support@bestee.kz;
  • at any time, subject to agreement with the Seller, to change the design and user interface of the "Bestee" marketplace, its content and the content of the functions provided, and to change or supplement the scripts, the Computer Program, software and other objects used or stored on the "Bestee" marketplace and any Applications, without notifying Users;
  • to delete, without any reason and without warning Users, any material and/or function of the "Bestee" marketplace, including information that violates and/or may violate the legislation of the Republic of Kazakhstan and/or the Republic of South Korea, the provisions of this Agreement, or the rights of other Users or other third parties;
  • to delete any information (including the User's messages, statuses, other information and other materials) posted by the User on the "Bestee" marketplace (online platform) in violation of the legislation of the Republic of Kazakhstan and/or the legislation of the Republic of South Korea and/or the provisions of this Agreement;
  • to disable the User's technical ability to conduct correspondence, as well as to use certain materials posted on the "Bestee" marketplace (online platform), in cases of the User's violation of the terms of this User Agreement;
  • to take any other measures not prohibited by applicable law, and to exercise other rights, for the purpose of complying with the requirements of applicable law and this Agreement regarding the content on the "Bestee" marketplace;
  • to suspend the use of Personal Accounts by Users who post and/or disseminate information recognised as cyberbullying against a child (children), on the basis of an order of the authorised body.

The "Bestee" Marketplace Owner shall, within twenty-four hours after receiving an order of the authorised body, take measures to delete information recognised as cyberbullying against a child (children).

  1. The User confirms, warrants and agrees that:
  • use of the "Bestee" marketplace after any changes have been made to the text of this Agreement means consent to the changes made;
  • all of the User's messages reflect exclusively his/her opinion on a particular situation/topic. Any and all risks of any possible damage arising due to incorrect or unlawful content of the User's comments and messages shall be borne exclusively by the User. The "Bestee" Marketplace Owner/the Seller do not assume any obligations and are not responsible for the content of any information and actions stated and/or performed by the User;
  • he/she understands what the process of collection, processing, storage and transfer to a third party of his/her personal data, including the receipt of such data from third parties, involves, and will have no claims in this regard;
  • he/she will not transfer the login and password for the Personal Account to any other third parties;
  • he/she will not carry out fraudulent actions, including supporting any fraudulent actions, including circumventing and/or hacking the technical means of protection used on the "Bestee" marketplace;
  • for violations of the provisions of this Agreement, the User bears personal liability, including to third parties, in accordance with applicable law.
  1. The User is prohibited from:
  • carrying out propaganda or agitation inciting social, racial, national or religious hatred and enmity, propaganda of war, or of social, racial, national, religious, linguistic and other superiority;
  • posting or transmitting, by means of messages or comments, restricted-access information (confidential information) of third parties, if the User does not have sufficient rights under law or contract to disclose such information;
  • posting, reproducing, adapting, distributing, publishing, making available to the public, transmitting, selling or otherwise using, in whole or in part, materials of the "Bestee" marketplace, other Users or third parties that are objects of intellectual property, without their prior permission, except in cases established by the Agreement and/or applicable law;
  • posting on the "Bestee" marketplace messages, comments, graphic images or other materials (including those that do not correspond to reality), the content of which damages or may damage the honour, dignity and business reputation of individuals and legal entities, as well as those containing obscene language, calls for violence, terrorism, the violent overthrow of the existing government or the constitutional order, or violating or threatening to violate the rights and freedoms of citizens, as well as the well-being and integrity of the country;
  • posting on the "Bestee" marketplace materials of a pornographic nature or hypertext links to websites containing such materials;
  • providing, when undergoing the registration procedure, knowingly false or fictitious information about himself/herself, in particular, another person's or a fictitious first name and surname;
  • carrying out actions aimed at destabilising the functioning of the "Bestee" marketplace/the Site and/or their elements, attempting unauthorised access to their management or their closed sections (including sections to which access is permitted only to the "Bestee" Marketplace Owner and/or the Seller), as well as carrying out any other similar actions;
  • gaining unauthorised access to the Personal Accounts of other Users by guessing or entering a password, as well as attempting such access;
  • sending spam, i.e. mass mailing of commercial, political, advertising and other information (including hyperlinks leading to websites with such information and/or to websites containing malicious software) in messages, comments, Users' messages, etc.;
  • using any means of information extraction, automatic manipulators (robots) or similar data collection devices and extraction tools in relation to the "Bestee" marketplace;
  • collecting or storing data about other Users in connection with the prohibited conduct and actions described above;
  • notifying the "Bestee" Marketplace Owner of all cases of actions committed against the User that may be regarded as offensive, humiliating, discrediting, etc.;
  • when using the "Bestee" marketplace, including during correspondence, strictly adhering to the ethical and moral standards accepted in society and the requirements of applicable law.

Appendix No. 4

Privacy and Personal Data Protection Policy

  1. The User gives unconditional consent (no separate consent is required other than this consent) to the provision to authorised bodies and to third parties whose interests will be affected by the User of information related to his/her actions on the pages of the "Bestee" marketplace, exclusively in the cases and in the manner provided for by applicable law.
  2. By entering into this User Agreement, for the purposes of enabling the User to use the "Bestee" marketplace and of developing and improving its functionality, the User gives unconditional consent: 1) to the collection of the User's personal data from all sources; 2) to their processing by any means not contrary to applicable law; 3) to the transfer, including cross-border transfer, of personal data; 4) other rights in respect of personal data that may be specified in this Privacy Policy.
  3. Categories of Users' personal data collected, stored, processed and disseminated:
  1. Surname, first name, patronymic;
  2. individual identification number;
  3. the User's contact telephone number;
  4. email address (e-mail);
  1. consent to the collection, processing, storage and other actions with personal data and indication of the term (period) during which the consent is valid;
  2. permission to transfer personal data to third parties in cases necessary for the performance of the User Agreement and/or in the cases specified therein;
  3. permission to carry out cross-border transfer of personal data in cases necessary for the performance of the User Agreement and/or in the cases specified therein;
  4. permission to disseminate personal data in publicly available sources and in other cases specified in the User Agreement;
  5. permission to send news and notifications;
  6. date of birth.

The said personal data and consents of the User are provided by the User upon registration on the "Bestee" marketplace.

Personal data under this Policy and this Agreement do not include data on the collection, processing and storage of Users' payment data (card numbers, CVC/CVV, bank accounts, other), which are carried out by financial/payment organisations/banks whose services are integrated into the "Bestee" marketplace for the purpose of receiving payments for Goods directly from Users to the Seller. The "Bestee" marketplace receives only the result of the transaction: "successfully completed / not completed (declined)" and has no access to the details of Users' bank cards, and is also not responsible for the security of the communication channels and information systems of the said financial/payment organisations/banks. The functionality of the "Bestee" marketplace does not include a logging function (recording of Users' actions) whereby card numbers and other payment data are recorded in text files (logs) on the server.

  1. The collection and processing of the User's personal data is carried out for the following purposes: 1) providing access to the content and functionality of the "Bestee" marketplace; 2) identifying the User and fulfilling the User's Orders; 3) interacting with the User; 4) sending the User advertising materials, information and requests; 5) conducting statistical and other research; 5) improving the quality of service to Users; 6) ensuring compliance with the User Agreement; 7) providing access to the content and functionality of third-party websites/software to which redirection occurs; 8) providing the User with the ability to record the User's attendance; 9) organising the operation of the bonus programme.

The "Bestee" marketplace may collect and process data provided by the User, including mobile telephone number and email address, as well as IP address, geolocation information, search query history, date and time of visits, as well as available "cookies", browser and operating system information, and other data provided by the User, such as: Avatar (Nickname) (an image posted by the User), name, date of birth, the User's consents and confirmations of access rights, and other data necessary to achieve the purposes of collection and processing specified above.

If the User does not wish his/her personal data to be processed, he/she must write to the email address support@bestee.kz. In such a case, the User's account becomes inactive.

  1. The data provided by the User must be accurate and up to date and must not violate applicable law, this Agreement and/or the rights of third parties. The User is responsible for the compliance of the User Data with the requirements specified in the Agreement and is obliged to update the User Data in the Personal Account as necessary.
  2. The User is prohibited from providing personal data of third parties.
  3. The "Bestee" Marketplace Owner and the Seller undertake to use personal data in accordance with applicable law and this Agreement. The confidentiality of personal data and other data of the User is maintained, except where such data are publicly available. The "Bestee" Marketplace Owner has the right to keep an archive copy of personal data.

The "Bestee" Marketplace (Online Platform) Owner shall notify the User no later than within 10 business days: 1) of actions with his/her personal data (viewing, modification, supplementation, transfer to a third party, blocking, destruction); 2) of access by third parties to his/her personal data; 3) of and/or supplementation of personal data on the basis of the User's application (request); 4) of the dissemination of personal data; 5) of the destruction of personal data (upon expiry of the storage period; upon termination of legal relations; upon entry into legal force of a court decision; upon detection of the collection and processing of personal data without the User's consent).

The "Bestee" Marketplace Owner, at the User's request, within one business day: 1) makes amendments and additions to personal data; 2) blocks personal data if there is information on a violation of the conditions for the collection and processing of personal data, and lifts the blocking if the fact of a violation of the conditions for the collection and processing of personal data is not confirmed; 3) ceases the processing of personal data upon receipt from the User of a withdrawal of consent to the collection, processing, dissemination in publicly available sources or transfer to third parties of personal data; 4) processes requests for the provision of information; 5) depersonalises personal data in such a way as to exclude the possibility of reverse recovery of the original personal data (at the User's expense), and also when collecting and processing personal data for statistical, sociological, scientific and marketing research.

  1. The "Bestee" Marketplace Owner provides proper protection of personal and other data in accordance with applicable law and takes the necessary and sufficient organisational and technical measures to protect personal data. The protection measures applied, among other things, make it possible to protect personal data from unlawful or accidental access, destruction, modification, blocking, copying and dissemination, as well as from other unlawful actions of third parties with them.

The capabilities of the "Bestee" marketplace ensure: 1) prevention of unauthorised access to personal data; 2) timely detection of unauthorised access to personal data, if such unauthorised access could not be prevented; 3) minimisation of the adverse consequences of unauthorised access to personal data; 4) provision of access to the state technical service of the Republic of Kazakhstan and to authorised bodies for the purpose of examining the security of the processes of storage, processing and dissemination of restricted-access personal data; 5) registration and recording of the above actions.

The "Bestee" Marketplace Owner, from the moment a breach of personal data security is detected, automatically sends a notification of such breach to the authorised body, indicating the contact details of the person responsible for organising the processing of personal data.

  1. The processing of the User's personal and other data may be carried out by mixed processing (automated, as well as without the use of automation tools) by the following possible methods: recording (including on electronic media), systematisation, accumulation, storage, compilation of lists, marking, clarification (updating, modification, supplementation), extraction, use, transfer (dissemination, provision, access), depersonalisation, blocking, deletion, destruction, obtaining an image by photographing, as well as performing any other actions with the User's personal and other data not expressly prohibited by applicable law.
  2. The "Bestee" Marketplace Owner and the Seller undertake not to disclose information received from the User. The provision of information to their counterparties and to third parties acting on the basis of a contract with the "Bestee" Marketplace Owner or the Seller, for the performance of obligations to the User, shall not be considered a violation. Disclosure of information in accordance with the reasonable requirements of applicable law shall not be considered a violation of obligations.

If there are suspicions regarding the use of the User's account by a third party or by malicious software, the "Bestee" Marketplace Owner may unilaterally change the User's password and notify the User thereof.

  1. The User understands and agrees that, for the purposes provided for by this Agreement, his/her personal data may be transferred across borders to the territory of other countries, both countries that ensure an adequate level of personal data protection (regulatory legal acts determining the procedure for the protection of personal data have been adopted; civil, criminal, administrative and disciplinary liability for violation of the legislation on personal data is provided for; an authorised state body for supervision of compliance with the rights of personal data subjects has been designated) and countries that are not among the countries ensuring an adequate level of personal data protection.
  2. The User understands and agrees that, in the case of placing orders for Goods that are subject to customs clearance upon importation into the Republic of Kazakhstan/other EAEU countries/Uzbekistan, in accordance with the requirements of applicable law, including at the request of authorised bodies, processing of personal and other necessary data may be carried out, including: full name, date of birth, citizenship, sex; details of identity documents, tax identifier, telephone number, delivery addresses, data on Goods and orders, as well as the transfer of such data to partners of the "Bestee" Marketplace Owner and/or the Seller.
  3. Personal data are stored by the "Bestee" Marketplace (Online Platform) Owner in the territory of the Republic of Kazakhstan for the period necessary to achieve the purpose of their collection and processing under the User Agreement and for three years after the termination of the said User Agreement.
  4. The "Bestee" Marketplace Owner, the Seller and their partners possess modern technologies and internal procedures and take all actions aimed at protecting personal data from outside interference, unauthorised attempts to access information, and its modification, disclosure or destruction. The "Bestee" Marketplace Owner and the Seller ensure that a contract is in place with each of their Partners, in the form provided for by applicable law, providing for the confidentiality of information, including Users' personal data.

The Services ensure the protection of data transmitted between the User and the Services over the internet via the secure HTTPS protocol, using the TLS v1.2 cryptographic protocol.

Access to Users' Personal Data is granted only to authorised employees of the "Bestee" Marketplace (Online Platform) Owner and the Seller.

All employees of the "Bestee" marketplace (online platform) and the Seller who work with personal data sign an undertaking not to disclose confidential information and are warned of possible disciplinary, administrative, civil and criminal liability in the event of violation of the rules and requirements of applicable law in the field of personal data processing.

For the purposes of performing the User Agreement and improving the user experience of using the Services, the "Bestee" Marketplace Owner develops, improves, optimises and implements new functionality of the Services (including services and products of an informational, educational, entertainment and other nature), including with the involvement of affiliates and Partners. To ensure the achievement of these purposes, the User agrees to and permits the "Bestee" Marketplace Owner to carry out, in compliance with applicable law, the processing of the User's personal data, including the results of automated processing of such data, including in the form of integer and/or text values and identifiers, and their transfer to affiliates and/or Partners in pursuance of such consent to processing, including cross-border transfer.

The "Bestee" Marketplace (Online Platform) Owner acts as the person responsible for organising the processing of personal data, and this person: 1) exercises internal control over compliance with applicable law on personal data and their protection, including the requirements for the protection of personal data; 2) brings to the attention of its employees the provisions of applicable law on personal data and their protection on matters of personal data processing, and the requirements for the protection of personal data.

The "Bestee" Marketplace Owner regularly analyses the tasks performed with regard to the use of personal data, on the basis of which the List of Personal Data is drawn up and subsequently amended as necessary (in the form of the list below):

No.Name of the task, including functions, powers, dutiesPurposes of collection and processing within the task performedName of personal data for the specific purposeReference to documents or regulatory legal acts directly providing for the tasks performed by the owner and (or) operator

The functionality of the "Bestee" marketplace automatically records/prepares/carries out: 1) information security incidents: individually or serially occurring failures in operation that create a threat to proper functioning and (or) conditions for the unlawful obtaining, copying, dissemination, modification, destruction or blocking of information resources; 2) information security threats: a set of conditions and factors that create prerequisites for the occurrence of an information security incident; 3) continuous monitoring of information security events: constant observation for the purpose of detecting and identifying information security events, with regular preparation of reports on the results; 4) information security events: a state of informatisation objects indicating a possible violation of the existing security policy or a previously unknown situation that may be relevant to the security of the "Bestee" marketplace.

  1. Notwithstanding the provisions above, the User understands that his/her data are transmitted over the Internet and that this fact does not guarantee the security of the data transmitted by the User, unauthorised access to which may be obtained by third parties as a result of any unlawful actions. In this regard, any transfer of data is made by the User at his/her own risk, and the "Bestee" Marketplace (Online Platform) Owner and the Seller shall not be liable in connection with a leak of data or any part thereof and the causing of corresponding damage to the User.
  2. If the User does not agree with the terms of this Privacy Policy, he/she must stop using the "Bestee" marketplace. The signing of this Agreement (as provided for in this Agreement) constitutes unconditional acceptance of this Privacy Policy.

Appendix No. 5

PARAMETERS USED IN THE RECOMMENDER SYSTEM

1. Recommender System

Bestee may use automated technologies to organize, rank or recommend Goods or Content.

2. Parameters

Depending on the functionality actually deployed, relevant parameters may include:

(a) product popularity;

(b) product category;

(c) availability;

(d) User-selected preferences;

(e) browsing or interaction information where lawfully processed;

(f) purchase history where lawfully processed;

(g) promotions; and

(h) other legitimate Marketplace parameters.

3. Transparency

Where required by Applicable Law, Bestee shall provide Users with information regarding the principal parameters determining recommendations and any legally required controls or alternatives.

4. Privacy

Any use of personal data for recommendations shall comply with the Privacy and Personal Data Protection Policy and Applicable Law.

Appendix No. 6

USER AGREEMENT ON THE USE OF ARTIFICIAL INTELLIGENCE

1. AI Functionality

Bestee may use artificial intelligence or automated systems for functions made available through the Marketplace.

2. Transparency

Where required by Applicable Law, Users shall be informed when they interact with or are materially affected by an AI-enabled function.

3. Scope

The description of AI use published by Bestee must accurately correspond to the functions actually deployed.

If AI is subsequently introduced for recommendations, customer service, personalization, profiling, pricing, product information or other material transaction-related functions, this Appendix and the Privacy Policy shall be reviewed and updated where necessary before or upon deployment as required by Applicable Law.

4. Personal Data

Personal data processed through AI-enabled functions shall be handled in accordance with the Privacy and Personal Data Protection Policy and Applicable Law.

Appendix No. 7

POLICY ON PLACEMENT, DELIVERY AND CANCELLATION OF THE ORDER, REFUSAL OF THE ORDER, REFUSAL OF THE GOODS, RETURN OF THE GOODS AND REFUND

1. Scope

This Policy applies to Goods identified as sold by K-BEAUTY X Co., Ltd. through the Bestee Marketplace.

K-BEAUTY X Co., Ltd. is the Seller and Merchant for such Goods.

DS Solution LLP operates the Marketplace and may provide Marketplace-level customer support but does not become the Seller solely by operating the Marketplace.

Nothing in this Policy excludes, restricts or waives any mandatory consumer right.

2. Placing an Order.

The Buyer may place an Order for any Goods presented on the Bestee Marketplace (online platform). Each item of Goods may be ordered in any quantity (exceptions to this rule are indicated in the description of each item of Goods in the event of promotions, withdrawal of Goods from sale, etc.), but for an amount not exceeding USD 200 (two hundred) (including delivery) as of the date of the Order. If this amount limit is reached when the Buyer orders Goods, that Buyer may place the next Order on the Bestee Marketplace (online platform) no earlier than 24 hours after the previous Order was placed.

3. Place of Dispatch and Terms of Delivery

Goods sold by K-BEAUTY X Co., Ltd. are sold from and shipped from the Republic of Korea, unless otherwise clearly disclosed.

Delivery of Orders from the Republic of Korea to Almaty is carried out by the Seller's logistics partner EHAN LOGIS, and within the territory of the Republic of Kazakhstan by the courier service CDEK (cdek.kz) (hereinafter, the “Delivery Service”).

The available shipping method, estimated delivery period and shipping charge shall be displayed before the Buyer submits the Order.

Estimated delivery period: five (5) days to Almaty and up to ten (10) days to the Buyer.

Available options for the method (place) of delivery: “to the home/apartment”, “pick-up point”.

Where the Buyer selects the place of delivery “to the home/apartment”, if the Buyer provides a non-existent or incomplete (inaccurate) address for delivery of the Order, or if the Buyer is absent at the place of delivery at the time of delivery of the Order, the Seller shall not be liable for the delivery times and/or the Buyer's non-receipt of the Order.

Upon delivery, the Order is handed over to the Buyer or to the person specified as the Recipient of the Order. In order to prevent cases of fraud, upon handing over the Order, the person delivering the Order may require a document certifying the identity of the Recipient, and may also indicate the type and number of the document presented by the Recipient on the receipt for the Order. The Seller guarantees the confidentiality and protection of the Recipient's personal information.

Where the Buyer selects delivery to a pick-up point of the Delivery Service, the storage period of the Order is 14 (fourteen) calendar days.

Where the place of delivery “to the home/apartment” is selected, in the event of non-receipt of the Order in the absence of fault on the part of the Delivery Service, the Buyer has the right to collect the Order at the pick-up point/warehouse of the Delivery Service, having checked the address where the Order is located in the Personal Account on the Bestee Marketplace or on the website cdek.kz using the Order tracking number, within 14 (fourteen) calendar days from the date of non-receipt of the Order. If the Buyer fails to collect the Order at the said pick-up point/warehouse of the Delivery Service upon expiry of 14 (fourteen) calendar days, the Order shall be returned to the Seller, with the cost of return delivery to Korea, as well as the Seller's expenses for storage, re-processing and packaging of the Order and other costs, being withheld from the value of the Goods in that Order.

If the Order is placed for the benefit of a third party and/or if the recipient of the Order is a third party, the Buyer shall notify the Seller in advance and provide all necessary details of the recipient of the Order. The Order is handed over to the recipient only upon presentation of an identity document.

The risk of accidental loss of or accidental damage to the Goods passes to the Buyer from the moment of handover/receipt of the Order.

In the event of non-delivery of the Order through no fault of the Buyer (loss, destruction/misplacement of the Order by the Delivery Service), the Seller shall reimburse the Buyer for the value of the Order after receiving the relevant confirmation from the Delivery Service.

4. Order Processing

After an Order is submitted, the Buyer shall receive electronic confirmation that the Order has been received.

Where required by Applicable Law, the Buyer shall have an opportunity to review and correct the Order before final submission.

K-BEAUTY X Co., Ltd. shall take the measures required for shipment and fulfillment within the disclosed period and any mandatory period required by Applicable Law.

5. International Delivery

The Buyer shall provide accurate recipient, address, telephone and customs-related information reasonably required for lawful delivery.

International shipments may be affected by customs clearance, carrier operations, governmental measures, transportation disruption or force majeure.

If a material delay occurs, the Buyer shall be informed where required by Applicable Law.

6. Customs and Import Charges

Cross-border Orders may be subject to destination-country customs procedures, VAT, duties, taxes, fees or other governmental charges.

Any responsibility of the Buyer for such charges shall be disclosed where required by Applicable Law.

Nothing in this Policy is intended to avoid, conceal or mischaracterize a tax or customs obligation.

7. Cancellation of the Order Before Shipment

Buyers may request cancellation of the Order before its shipment by submitting (completing) an application for cancellation of the Order on the Bestee Marketplace (online platform), indicating the reason for cancellation (or the absence thereof) and the Order number, and following the other instructions specified in the application.

If shipment has not commenced and cancellation is possible from a legal and operational standpoint, the Seller shall cancel the Order and arrange a refund to the Buyer of the value of the Order (the value of the Goods plus the cost of delivery) in full.

If shipment has commenced, the application for cancellation of the Order shall be rejected, and the Buyer has the right to submit a refusal of the Order, a refusal of the Goods or a return of the Goods in accordance with the terms below.

8. Refusal of the Order

No provision of this Policy limits the mandatory statutory right of refusal of the Order.

Refusal of the Order means any of the following cases:

  • the Buyer's request for cancellation of the Order after its shipment;
  • non-receipt of the Order by the Buyer where the following three conditions are met in aggregate: 1) absence of fault on the part of the Delivery Service; 2) selection by the Buyer, when placing the Order, of the place of delivery “to the home/apartment”; 3) expiry of the storage period of the Order at the pick-up point/warehouse of the Delivery Service at the address indicated in the Personal Account on the Bestee Marketplace or on the website cdek.kz using the Order tracking number
  • the Buyer's refusal of the Order upon its handover at the pick-up point/warehouse of the Delivery Service, in the absence of significant visible damage and/or deformation of the box in which the Order is presented to the Buyer (which could have resulted in deterioration of the quality and/or appearance of the Goods in the Order and/or of their factory packaging), provided that the Buyer has not opened the box in which the Order arrived at the pick-up point/warehouse of the Delivery Service;
  • the Buyer's refusal of the Order upon its handover at the pick-up point/warehouse of the Delivery Service, in the presence of significant visible damage and/or deformation of the box in which the Order is presented to the Buyer (which could have resulted in deterioration of the quality and/or appearance of the Goods in the Order and/or of their factory packaging), provided that the Buyer has not opened the box in which the Order arrived at the pick-up point/warehouse of the Delivery Service.

To refuse the Order, the Buyer submits (completes) an application for refusal of the Order on the Bestee Marketplace (online platform), indicating the reason (or the absence thereof) and the Order number, attaching photographs of the box in which the Order arrived at the pick-up point/warehouse of the Delivery Service, and following the other instructions specified in the application.

Where the Buyer refuses the Order in the first two cases described in this section, the Buyer shall be refunded the value of the Goods in the Order less the costs of return delivery and the Seller's expenses for processing, storage, packaging and other costs, to the extent permitted by Applicable Law (if delivery of the Order was free of charge for the Buyer, the cost of delivery of the Order from the Republic of Korea to the place of delivery shall additionally be withheld).

Where the Buyer refuses the Order in the third case described in this section, the Buyer shall be refunded the full value of the Order (the value of the Goods in the Order plus the cost of delivery from Korea to the place of delivery).

9. Refusal of the Goods

Nothing in this Policy limits a mandatory statutory withdrawal right.

Refusal of the Goods means the Buyer's refusal of the Goods upon receipt of the Order at the pick-up point/warehouse of the Delivery Service after opening the box in which the relevant Order arrived at the pick-up point/warehouse of the Delivery Service, provided, however, that the integrity of the seals and of the factory packaging of the Goods is preserved.

To refuse the Goods, the Buyer submits (completes) an application for refusal of the Goods on the Bestee Marketplace (online platform), indicating the reason for refusal of the Goods (or the absence thereof) and the Order number, attaching photographs of the box in which the relevant Order arrived at the pick-up point/warehouse of the Delivery Service and photographs of the Goods, and following the other instructions specified in the application.

In the event of refusal of the Goods in the absence of significant visible damage and/or deformation of the packaging of the Goods suggesting an impact on the quality and/or visual appearance of the Goods themselves, the Buyer shall be refunded the value of the Goods less the costs of return delivery and the Seller's expenses for processing, storage, packaging and other costs, to the extent permitted by Applicable Law (if the Buyer refuses all Goods in the relevant Order and delivery of that Order was free of charge for the Buyer, the cost of delivery of that Order from the Republic of Korea to the place of delivery shall additionally be withheld).

In the event of refusal of the Goods in the presence of significant visible damage and/or deformation of the packaging of the Goods suggesting an impact on the quality and/or visual appearance of the Goods themselves, the Buyer shall be refunded the full value of the Goods. If the Buyer refuses all Goods in the relevant Order and delivery of that Order was paid for by the Buyer, the cost of delivery of that Order from the Republic of Korea to the place of delivery shall additionally be refunded).

10. Return of the Goods

Return of the Goods means the return of the Goods by the Buyer to the pick-up point/warehouse of the Delivery Service specified by the Seller (determined when the application for return of the Goods is submitted), as a rule, within 7 calendar days after the actual receipt of the Goods by the Buyer with the place of delivery “to the home/apartment”.

To return the Goods, the Buyer submits (completes) an application for return of the Goods on the Bestee Marketplace (online platform), indicating the reason for return of the Goods (or the absence thereof) and the Order number, attaching photographs of the Goods, and following the other instructions specified in the application. The Goods must be returned by the Buyer to the pick-up point/warehouse of the Delivery Service within the time limit specified in the application.

To the extent permitted by Applicable Law, return of the Goods is not possible where:

(a) the Goods have been lost, deformed or damaged;

(b) the integrity of the seals or of the factory packaging of the Goods has been breached, and/or the packaging of the Goods is torn, soiled and/or otherwise in improper condition;

(c) other cases established by Applicable Law.

11. Cosmetics and Hygiene-Sensitive Goods

Certain Goods may include cosmetics, food supplements, personal-care products or hygiene-sensitive Goods.

Where permitted by Applicable Law, change-of-mind returns may be restricted after a seal has been broken or Goods have been used or consumed where this materially reduces their value or a lawful hygiene or safety exception applies.

Such restriction does not apply to non-waivable remedies for defective or non-conforming Goods.

12. Defective, Damaged or Incorrect Goods

The Buyer should contact K-BEAUTY X Co., Ltd. without unreasonable delay if Goods are defective, damaged, incorrectly supplied, materially incomplete or otherwise non-conforming.

The Seller may reasonably request the Order number, Buyer information, photographs, video, packaging information or other information necessary to verify the claim.

Available remedies may include replacement, exchange, refund or another remedy provided for by Applicable Law and/or this Agreement.

Any restriction requiring advance notice shall be clearly disclosed before purchase.

No such restriction deprives the Buyer of statutory remedies in respect of Goods that are defective, damaged, incorrectly supplied or not conforming to the terms

Where Goods materially differ from their description, advertising or contractual terms, the Buyer retains the applicable statutory remedies, including any extended withdrawal period provided by Applicable Law.

13. Refunds

Refunds shall ordinarily be made through the original payment method where reasonably practicable.

Legally required refunds shall be processed within the period required by Applicable Law.

Where payment was made by credit card, debit card, electronic payment method or another Payment Service Provider, K-BEAUTY X Co., Ltd. shall request cancellation, reversal, suspension or refund of the transaction where required by Applicable Law.

The time at which the refunded amount appears in the Buyer's account may additionally depend on the Buyer's bank, card issuer or Payment Service Provider.

14. Exchanges

Where operationally available, the Seller may offer an exchange.

A Buyer shall not be required to accept an exchange where Applicable Law entitles the Buyer to a refund.

If a replacement is unavailable, the Seller may provide a refund or another legally appropriate remedy.

15. Payment Disputes

K-BEAUTY X Co., Ltd. is the Seller and Merchant responsible for payment for Goods identified as sold by it.

Refunds and payment cancellations shall therefore be processed by or on behalf of K-BEAUTY X Co., Ltd. through its contracted Payment Service Provider(s).

Nothing in this Policy restricts a non-waivable right available through the Buyer's bank, card issuer or Payment Service Provider.

16. Customer Service

For Goods, Orders, shipment, payment, cancellation, return, exchange or refund:

K-BEAUTY X Co., Ltd.

Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

For Bestee account functionality or Marketplace technical operation:

DS Solution LLP

Email: support@bestee.kz

17. Relationship with Other Terms

This Appendix forms an integral part of the Bestee Marketplace User Agreement.

The Terms of Sale govern the sales relationship between K-BEAUTY X Co., Ltd. and the Buyer.

In the event of any inconsistency between the main part of the User Agreement and this Appendix, the provisions of this Appendix shall apply.

If this Policy conflicts with mandatory Applicable Law, the mandatory provision shall prevail.

FINAL COMPANY INFORMATION

MARKETPLACE OWNER / PLATFORM OPERATOR

DS Solution LLP

BIN: 170740013812

Registered Address: 19/1, 12A Al-Farabi Avenue, Almaty, Republic of Kazakhstan

Actual Address: 5 Sagadat Nurmagambetov Street, Almaty, Republic of Kazakhstan

Director: Shin Dae Sob

Customer Support:

SELLER / MERCHANT

K-BEAUTY X Co., Ltd.

Business Registration Number: 483-88-03520

Mail Order Business Registration Number: 2026-Seoul Gangnam-05282

Chief Executive Officer: Seung-won Cha

Business Address: #2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea

Customer Service Email: contact@k-beautyx.com

Telephone: +82 (0)2-6427-0201

Privacy Policy Manager: Hansol Kim

Products identified as sold by K-BEAUTY X Co., Ltd. are sold from the Republic of Korea. Payments for such products are received by K-BEAUTY X Co., Ltd. through its contracted Payment Service Provider(s).

Korean skincare with an AI consultant developed with a Seoul clinic. Transparent ingredient data. Almaty · 2026.

Company details
Company Name:
K-BEAUTY X Co., Ltd.
Business Registration Number:
483-88-03520[Verify business info]
Business Address:
#2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea
CEO:
Seung-won Cha
Contact telephone:
+82 (0)2-6427-0201
Privacy Policy Manager:
Han-sol Kim
Mail order business report number:
2026-Seoul Gangnam-05282

상호명: 주식회사 케이뷰티엑스 · 사업자등록번호: 483-88-03520 · 사업장 소재지: 서울특별시 강남구 봉은사로 317, 2층 2451호 · 대표자: 차승원 · 연락처: +82 (0)2-6427-0201 · 개인정보보호책임자: 김한솔 · 통신판매업신고번호: 2026-서울강남-05282

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