New from Seoul · September

Start with what you want to try.

Fresh formulas, direct sourcing, and a short path from our edit to your shelf.

Why we exist

Fresh batches rarely reach Almaty. We bring them in — and show you exactly what fits your skin.

Korean skincare wins on formulas, not marketing. But a big catalog is easy to drown in. The AI consultant knows what you already use, flags ingredient conflicts, and assembles a short routine — four steps instead of fifteen.

Editor's pick

What we put in rotation.

Three picks the team lives with right now. Checklists, ingredients, where they fit in the routine.

MINICELL

Minicell Clinical Cicasome Cream

Minicell's Cicasome Intensive Repair Cream powerfully soothes sensitive, irritated skin while strengthening the skin barrier.

100 ₩Open product

Dr.Sante

Dr.SANTE Azulene Soother Toner (200ml)

Formulated with 23% chamomile flower water and guaiazulene in place of purified water, this aquaporin-technology moisture toner features Jirisan mint extract (50,000ppm) to cool down and soothe heat in the skin.

59 210 ₩Open product

Dr.Sante

Dr.SANTE Azulene Soother Cream Mask (150g)

A special mask packed with highly concentrated azulene essence, delivering intensive skin soothing and a burst of hydration.

74 010 ₩Open product

AI consultant

Three minutes — and you know what your skin needs.

Eight questions about your skin, habits, and current routine. The algorithm cross-checks formulas across 1 800 ingredients, flags conflicts, and orders the steps. Free, no signup.

  • 1 800

    ingredients in the base

  • 28 d

    skin tracking

Brands

Who we ship direct.

All brands

Cicasomes and vitamin C

Minicell.

Barrier-repair care with cicasomes for sensitive skin, a cream with 40% pure vitamin C and a sunscreen.

  • 5 products in the catalog
  • Up to 10 days from the Korean warehouse to your door

Morning routine

Three steps — four minutes.

How it looks in real life. A match from the AI consultant, products from the catalog.

01

Cleansing.

A houttuynia foam — washes off the day's layer without tightening the skin.

02

Serum.

Five drops across the whole face. Propolis restores the barrier overnight.

03

Cream and SPF.

A light cream under SPF 50+. Mineral filter, no white cast.

Customers

Real skin.
Real timelines.

Aliya, founder — Almaty, 2026

Who we are

We bring in what rarely reaches Almaty.

I lived in Seoul for seven years, working at a Korean cosmetology clinic. When I came back to Almaty, I realised almost none of what I was used to was here. That is how Bestee began.

We ship direct from the Korean brands or their official distributors. Every batch is checked by serial number. The AI consultant was built with a Seoul clinic — it keeps a skin journal and shows you exactly what moved the result.

7
Korean brands
5 d
from Seoul
700+
products
100%
authentic

One letter a month

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What arrived, what's running out, how Koreans wear SPF in summer and why “glass skin” is twenty minutes of work.

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Korean skincare with an AI consultant developed with a Seoul clinic. Transparent ingredient data. Almaty · 2026.

Company details
Company Name:
K-BEAUTY X Co., Ltd.
Business Registration Number:
483-88-03520[Verify business info]
Business Address:
#2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea
CEO:
Seung-won Cha
Contact telephone:
+82 (0)2-6427-0201
Privacy Policy Manager:
Han-sol Kim
Mail order business report number:
2026-Seoul Gangnam-05282

상호명: 주식회사 케이뷰티엑스 · 사업자등록번호: 483-88-03520 · 사업장 소재지: 서울특별시 강남구 봉은사로 317, 2층 2451호 · 대표자: 차승원 · 연락처: +82 (0)2-6427-0201 · 개인정보보호책임자: 김한솔 · 통신판매업신고번호: 2026-서울강남-05282

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