Direct agreements
We work with Korean makers without the markup of a long supply chain.
Bestee × creators · Kazakhstan
You enter Kazakhstan’s K-beauty scene before everyone else.
Korean brands supplied directly from Seoul makers. Many are new to Kazakhstan, and you can introduce them first. Tell the story in your own voice and earn from every sale through your link.
Meet Bestee · 10-minute read
20
Korean brands
7–10%
from sales
0
middlemen
Who we are
Best + bestie. Beauty your closest friend would choose.
베스티 means “close friend” in Korean. We select brands, study formulas, and connect customers to makers without a long chain. A creator is not an ad slot here, but the person people trust to choose.
Access to Seoul
We visit production sites, meet founders, and bring back stories from inside.
Bestie AI consultant
Eight questions, about three minutes, and a personal routine informed by 1,800 ingredients.
skin questions
to a ready plan
ingredients in the database
of result tracking
Four areas
What you can introduce to your audience.
Beauty
Face, body, and hair care, plus makeup. Korean brands supplied directly by their makers.
Supplements
Korean nutraceuticals and beauty from within. Program materials say 200,000 people in Kazakhstan already buy Korean supplements, without a direct producer channel.
Beauty devices
At-home microcurrent, LED, and radio-frequency devices. Program materials say there is no dedicated retail channel for this category in Kazakhstan yet.
Bestee Health
Medical travel to Korea for dermatology, aesthetics, and checkups. Program materials report 14,475 visitors from Kazakhstan to Korean clinics annually, four times the 2021 figure.
Our approach
Honest experience matters more than ad copy.
What we do
- +Select and review every brand ourselves
- +Ship directly from Seoul
- +Show real skin without retouching
- +Put the premium into the product, not the price tag
- +Let you speak in your own voice
What we avoid
- —A warehouse for leftovers
- —Resellers adding markups on markups
- —A storefront of discount banners
- —An algorithm that favors whoever pays
- —Identical formulas lined up on a pharmacy shelf
Why now
Kazakhstan already buys Korean beauty. Demand grew 2.7×.
Korean cosmetics shipments to Kazakhstan rose from $45m in 2021 to $122m in 2025. Customers still need a person who can explain a new brand, its formula, and the real result.
Shipments, $m
452021
502022
742023
982024
1222025
Source: Korea Customs Service, KITA, and UN Comtrade, 2021–2025 data.
Estimated retail value of Korean cosmetics in Kazakhstan, roughly 30% of the skin care and makeup market.
Beauty and health is described as Kazakhstan’s leading online shopping category.
People in Kazakhstan buy Korean supplements through network marketing; a direct channel is still missing.
Dedicated Korean beauty-device stores in Kazakhstan, according to the program materials. The category is reported to grow 40% yearly in Russia.
Sources cited in the program materials: Statista; Mordor Intelligence; Euromonitor via Forbes.kz; Avito and M.Video, 2025–2026.
Your role
Customers are not looking for an ad. They are looking for you.
Real skin, an honest reaction, and a clear explanation help people decide. That is why Bestee builds its partnerships around trust in the creator.
99.5%
of K-beauty shoppers view real-person content before buying
68%
trust this content more than brand advertising
Gen Z
Comes for discovery and buys after seeing a clear result.
Intentional millennial
Checks ingredients and before/after results, then builds a full routine.
Careful skeptic
Worries about fakes and decides through someone they trust.
Program materials report that women account for 76% of the K-beauty market and 58% of women aged 20–39 use K-beauty daily. Sources: IMARC, Gitnux, ITIF, 2025.
Seoul → AlmatySeoul · May 2026
We tell Korea’s story from the inside.
The Bestee team spent a week in Seoul visiting production sites, meeting founders, and filming around the city. The material, product knowledge, and direct brand access become part of your content.
May 26 – June 1, 2026: a week in Seoul with Bestee’s first creators, visiting factories and founders and filming in the city.
Before & After
Founder and brand story
Deepondé
Founder and brand story
Face Factory
Beauty devices
Behind the scenes
The Bestee team in Seoul
Portfolio
Brands your audience will discover with you.
DOCTOB
Slow Beauty. Its hero product is the Saga-X Pro ampoule.
Before & After
Actor Kim Go-eun is an ambassador. The Ice Lifting cream is a bestseller.
Pixel Pure
Its cleansing gel has nearly 1,000 reviews on the brand website.
PASSION CAT
The portfolio’s only color-cosmetics brand.
Face Factory
Microcurrent, LED, and radio frequency. Program materials describe prices as three to four times lower than alternatives.
+ 15 brands
Face, body, and hair care, men’s care, and vegan lines. The full list is in the partner dashboard.
Your earnings
Your rate grows with your results.
You earn a share of every confirmed sale through your link or promo code. Your dashboard shows orders, accruals, and your current rate.
Thresholds are based on accumulated program earnings. Attribution and payout terms are set in the partner agreement.
start · up to ₩4m
up to ₩5m
up to ₩6.5m
from ₩8m
Estimate your earnings
₩819,000
in month one
320
orders by month 12
₩27,003,600
over 12 months
Your monthly rate
7%1
7%2
7%3
7%4
8%5
9%6
10%7
10%8
10%9
10%10
10%11
10%12
Illustrative calculation, not an earnings promise. Average order: ₩117,000. New buyers arrive each month; the selected share of earlier buyers orders again. The next month’s rate depends on cumulative earnings.
Illustrative calculation, not an earnings promise
The prototype uses 200,000 monthly views, 0.05% purchase conversion, a 20% repeat-purchase rate, and a $100 (₩117,000) average order. It illustrates growth from 100 to 320 monthly orders, ₩819,000 in month one at 7%, and ₩27,003,600 over 12 months. Actual earnings depend on sales and the agreement.
A Seoul trip for three program leaders
The program prototype describes a trip for the three highest earners who maintain a 10% rate for three consecutive months, with one parent each. Bestee would cover flights, hotel, transfers, meals, a Samsung Clinic checkup, and a shopping tour; up to $1,000 for shopping would be awarded for the best trip content. The team must confirm the offer and final terms.
How we work
A clear rhythm, from the first product to payout.
- 01
Receive the product
We record what was delivered and when.
- 02
Try it yourself
We want real experience, not a box-ticking review.
- 03
Create content
For each category: five stories and one reel in your voice.
- 04
Publish
The target is within seven days of receiving it.
- 05
Earn your share
Sales through your link and code appear in your dashboard.
On your side
Product, materials, and a real person to help.
Matched to your skin
A short survey helps match a product you can assess honestly.
Ready knowledge base
Ingredients, brand stories, references, and Korea material without a mandatory script.
Madi is your Bestee contact
Keeps your schedule on track and helps with products and dashboard questions.
Check yourself
Four questions. One minute.
Keep the key program details in mind.
How long do you have to publish after receiving a product?
What do you make for each product category?
What is the starting rate?
What makes your rate grow?
Product matching
Tell us about your skin.
Your answers help a manager choose a product you can review honestly. This takes about two minutes.
Frequently asked questions
Are the products authentic?
Bestee says it contracts directly with Korean producers and reviews every brand.
Will you tell me what to say on camera?
No. The team provides material and references, but the review stays in your voice.
What if a product does not suit me?
Tell your manager. An honest reaction matters more than a forced positive review; you can discuss another product.
When do I get paid?
Your dashboard shows confirmed sales and accruals. The current program description says payouts are planned for the 25th of each month; the agreement sets the terms.
Next step
Be the first to show K-beauty to Kazakhstan.
Tell us about your audience and content. We will reply, match a direction, and explain the next steps.